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Trini Lopez - The Blizzard Song (Fresca jingle)
F. William Free introduced New York to the first soda brands to be added by the Coca-Cola company; Sprite, Tab and Fresca. His Fresca campaign featured a memorable exploit. Commercials for the citrus-flavored drink labeled it as having the “frosty taste of a blizzard”, and were first published in winter 1967. The day after the ad was first shown, a foot of snow was rained upon New York. Mr. Free marched out into the blizzardand was photographed with a bottle of Fresca in his hand. He took a full-page newspaper advertisement out in The New York Times the next day, announcing “New York. I’m sorry.”
This is pretty unremarkable, but there’s something about it that fits in so well with my mental image of the 60’s and 70’s. I like thinking about it.
This one’s for you, Doug.
