broad logs
remember when websites used to be really magical and confusing? and slow. and you didn’t know anyone who had one. and they used to all be run by a mysterious, omnipresent character called webmaster. and the last time he updated his sites was months if not years ago. you might have thought about your email about as often as you thought about clipping your toenails.
but that’s the past. like being on the 5th page of google results. basically irrelevant.
now the internet is fast, and you might think about your email more than you think about your best friend. more than your lover. especially if your email is beamed to your cell phone 24 hours a day. you might even have your own blog. or anxiety about who to put in your top 8. you give out your real name without a second thought. and you trust google, who as it turns out, is the largest advertising company in the world. and we’re just getting started. cool.
I’m not sweating it. the internet still rules. more than ever. what I’m REALLY worried about is the word “blog”. They used to be called websites, y’know? I hope the next time we change the name, it can have some goddamned dignity. suggestions? I’ve got none. I think websites are going to become a smaller part of the future information landscape, and we’ll need to address that. who knows, maybe we’ll just wind up calling them files.
and “blogosphere”? we used to call that the “world wide web”. how the fuck do you make a phrase that’s more nerdy than “world wide web”? why?
